Co-branded Cards

Co Branded Debit Cards and Co Branded Credit Cards

Co-branded credit cards and Co branded debit cards are one of the biggest trends in the credit-card industry in the last several years. Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.

Some of the major cobranded Partnerships are with MasterCard and Visa Card.

The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose.

For banks they offer a way to distinguish their products from their competitors now that everyone offers basic credit cards and Debit cards. For consumers they offer attractive deals in different product niches as well as a good reason to get multiple cards. These cards can be used just like regular credit cards and debit cards but they also offer benefits to users of the relevant product like frequent travel points and special discounts.

Co-branded cards provide you with additional benefits tailored to your consumption habits. However, as always with credit cards and debit cards, it's wise to be moderate and not carried away with your new spending power.
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